Every building is a story waiting to be told.
Strategy
And it all starts with a solid foundation.
You have a vision for how you want to grow your practice. You know the type of projects you want to work on, and the clients you want to work with. But to stand out, you need a distinct voice and a clear (and achievable) content plan.
Our StoreyBoard strategy helps you define who you are, the audience you want to connect with, and the feelings you want to evoke. We then map out the key stories you want to share—and how best to share them. A guiding light to set you in the right direction.
Our StoreyBoard strategy helps you define who you are, the audience you want to connect with, and the feelings you want to evoke. We then map out the key stories you want to share—and how best to share them. A guiding light to set you in the right direction.
storytelling
Share better stories, land better clients.
How we consume content has changed. Dry project descriptions, regurgitated blog posts, and technical jargon no longer cut it.
People want the human side of the story. The big idea, and the small details that brought it to life. The insurmountable challenges, and how you solved them. The lessons you learnt, and the value you create.
After mapping your StoreyBoard strategy, our monthly copywriting retainers deliver the content you need, on the schedule you need it.
Think project narratives for your website, bids, and award submissions; thought pieces, without all the leg work; monthly newsletters that actually get read, and on-brand social content, ready to post.
People want the human side of the story. The big idea, and the small details that brought it to life. The insurmountable challenges, and how you solved them. The lessons you learnt, and the value you create.
After mapping your StoreyBoard strategy, our monthly copywriting retainers deliver the content you need, on the schedule you need it.
Think project narratives for your website, bids, and award submissions; thought pieces, without all the leg work; monthly newsletters that actually get read, and on-brand social content, ready to post.
Special projects
Strategic campaigns, delivered with a bang.
Regular content gets you noticed, but sometimes you have an idea for a special 'thing'—a book, a magazine, a whitepaper—that doesn't fit in the normal bucket.
Fortunately, we've worked on loads of them. 'Things' like Inhabitant, a magazine profiling the people who live and work in Stride Treglown buildings. The Mayors' Guide, a book that teaches hcma's clients what happens on public building projects. Or The Space Between, a newsletter to repositions an architecture practice as a problem-solving design firm.
If you've got an idea, we'd love to make it a reality.
Fortunately, we've worked on loads of them. 'Things' like Inhabitant, a magazine profiling the people who live and work in Stride Treglown buildings. The Mayors' Guide, a book that teaches hcma's clients what happens on public building projects. Or The Space Between, a newsletter to repositions an architecture practice as a problem-solving design firm.
If you've got an idea, we'd love to make it a reality.
