There are no rules for writing. Let's get that out of the way first. You’re free to approach it as you please.
But it is useful to have certain frameworks to guide you. Like planning a journey before you set off, having a tried and tested framework will help you end up in the right place. If you’re writing about a building project, a simple framework can ensure your reader actually reads your words, understands them, learns something, and ideally, changes what they think and how they feel.
Mindset
Before you put pen to paper, fingers to keys, remind yourself that clients don’t buy buildings, they buy a transformation.
A transformation in how they live. How they work. How they attract customers, teach students, treat patients, manage carbon, or inject new life into an old town. And so building stories are ones of positive change.
Learn from the best
Our storytelling guide teaches you a simple framework to turn complex architectural ideas into compelling narratives.
Its basic structure was inspired by Donald Miller’s ‘StoryBrand’; a formula used in thousands of bestselling novels and Hollywood movies. But with a slight tweak, it gives you an easy roadmap for writing about architectural projects, from its initial context to its broader impact.
Best of all, it teaches you 99% of companies—not just architects—get ‘wrong’ with their marketing (hint: focus on your reader). You can use it for project narratives, or awards copy, your firm bio, for bids, presentations, or social posts. You can make each story 50 words or 5,000 words.
It’s simple. It’s flexible.
And it’s one of the main formulas we use at StoreyBoard for writing hundreds of project narratives for our clients.
Download the guide.
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